Nissan uses its social media channels to connect with their followers/fans to provide information and to interact with them. Loyalty amongst its followers/fans is one of Nissan’s top priorities and social media gives them the opportunity to expand the relationship.
Nissan’s strategy has worked out well so far, becoming the premier automaker on Facebook, Twitter, and YouTube. Nissan was named #8 on the list of Top 15 Brands on Twitter for 2011, indexed by HootSuite. Nissan was the only automaker on the list, joining the biggest brands including Twitter, Apple, Nike, Google, and others. Nissan’s 75,000+ Twitter followers reach across multiple accounts of @NissanNews, @NissanVersa, @NissanJuke, @NissanQuest, and @NissanLEAF.
“Nissan is proud to be earning recognition among such recognized leaders in the space,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. “We look forward to using this momentum to lead our new product launch efforts in the months to come.”
Nissan’s Facebook influence continues to prosper as well. Nissan just passed 500,000 “likes” on their page and used the Facebook page to draw fans in during the Pathfinder Concept reveal at the North American International Auto Show. Nissan also has hit a major milestone with their YouTube channel, exceeding ten million views.
Nissan’s Google+ page is relatively new but they are developing the page as another major communication channel to fans.
Monday, January 23, 2012
Monday, January 9, 2012
New 2012 Nissan Cube
The details on the funky, but stylish 2012 Nissan cube have been released. The 2012 Nissan cube is now available to purchase at dealers nationwide. The unmistakable fourth-generation vehicle with its famous box frame, asymmetrical rear window, refrigerator-like rear door and unique interior.
Fans of the Cube will enjoy the 2012 edition of the 1.8 S Indigo Limited Edition cube. With Indigo colored seats, Nissan Navigation System, Rearview Monitor, a bumping Rockford Fosgate audio and so much more, drivers will love this special edition cube.
The 2012 cube comes in three different trims: cube 1.8, cube 1.8 S, and cube 1.8 SL. The cube is front-wheel drive and is powered by a 1.8-liter four-cylinder engine that attains an efficient 31 mpg highway.
Fans of the Cube will enjoy the 2012 edition of the 1.8 S Indigo Limited Edition cube. With Indigo colored seats, Nissan Navigation System, Rearview Monitor, a bumping Rockford Fosgate audio and so much more, drivers will love this special edition cube.
The 2012 cube comes in three different trims: cube 1.8, cube 1.8 S, and cube 1.8 SL. The cube is front-wheel drive and is powered by a 1.8-liter four-cylinder engine that attains an efficient 31 mpg highway.
Monday, January 2, 2012
Nissan Cube One of the Safest Cars under 20,000 per Forbes
Nissan always places safety for its passengers as its number one priority. Developing advanced safety technology is a constant goal for Nissan for all of its vehicles.
The roads are the safest they have ever been with the lowest fatality rates to date. Small cars were thought to be unsafe but recent technology and advancement has made subcompact and compact cars more attractive for their safety as well as their bottom line.
Forbes decided to put a list of the best vehicles for under $20,000 that are the best picks for safety. These vehicles are able to overcome the stigma of small cars being unsafe and provide passengers a safe ride.
The Nissan Cube was named one of the nineteen vehicles for being the safest while having a price tag under $20,000. The Nissan cube is such a distinct vehicle for style but with its great safety as well, should continue to attract new owners. Congrats to the Nissan cube!
Make sure to check out the complete list of vehicles making the cut.
The roads are the safest they have ever been with the lowest fatality rates to date. Small cars were thought to be unsafe but recent technology and advancement has made subcompact and compact cars more attractive for their safety as well as their bottom line.
Forbes decided to put a list of the best vehicles for under $20,000 that are the best picks for safety. These vehicles are able to overcome the stigma of small cars being unsafe and provide passengers a safe ride.
The Nissan Cube was named one of the nineteen vehicles for being the safest while having a price tag under $20,000. The Nissan cube is such a distinct vehicle for style but with its great safety as well, should continue to attract new owners. Congrats to the Nissan cube!
Make sure to check out the complete list of vehicles making the cut.
Thursday, December 22, 2011
The New Pathfinder is Coming!
The new Pathfinder will debut at the North American International Auto Show starting January 9 during the press preview days. Nissan is excited to show off its brand-new Pathfinder concept vehicle.
Fans can watch the unveiling of the Pathfinder Concept online as well at http://www.nissanusa.com/. Users can also enjoy visiting the Pathfinder Concept website where they can sign up to get the latest news on the vehicle.
Get excited for the re-imagined Pathfinder, the transformation is going to blow your mind!
Nissan is terming it “The Next Gen SUV”. Engineers took all of the traditional aspects of the Pathfinder and meshed it with Nissan’s newest aerodynamic exterior design and platform.
Fans can watch the unveiling of the Pathfinder Concept online as well at http://www.nissanusa.com/. Users can also enjoy visiting the Pathfinder Concept website where they can sign up to get the latest news on the vehicle.
Get excited for the re-imagined Pathfinder, the transformation is going to blow your mind!
Thursday, December 1, 2011
New 20th Anniversary Package for 2012 Nissan Altima
Back in 1992 when the Nissan Altima was introduced into the auto market, it carried two names, Altima and Stanza. The Altima would make an immediate impact and started to rival the Accord and Camry that had dominated the mid-size category. The Altima was the only name they needed to keep and Nissan has enjoyed the Altima ever since.
Since its first introduction, Nissan has sold over 3.6 million Altimas in the 20-year span. In honor of the Altima being the top-selling vehicle for Nissan’s North American lineup, Nissan has unveiled the new 2012 Altima 20th Anniversary Package.
The snazzy Altima comes with 16” aluminum-alloy wheels, fog lights, rear spoiler, and auto on/off headlights to spruce up the exterior. On the interior, the special-edition Altima gets a leather-wrapped steering wheel, Bluetooth® hands-free calling system, HomeLink® Universal transceiver for garage door and home control, and other great features.
“We want to acknowledge Altima’s first two decades and how much it has meant to the company – and reward loyal Altima customers with this special 20th Anniversary equipment package,” said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc. “From its uncertain beginnings, Altima has grown to be a real power nameplate for Nissan in the competitive mid-size segment – a position we intend to hold for many more anniversaries to come.”
Patrons can get the 20th anniversary Altima for $950 MSRP, compared to $1,850 if you wanted to add all those features on to a regular Altima! The special-edition Altima will be available to customers starting on November 18th.
Since its first introduction, Nissan has sold over 3.6 million Altimas in the 20-year span. In honor of the Altima being the top-selling vehicle for Nissan’s North American lineup, Nissan has unveiled the new 2012 Altima 20th Anniversary Package.
The snazzy Altima comes with 16” aluminum-alloy wheels, fog lights, rear spoiler, and auto on/off headlights to spruce up the exterior. On the interior, the special-edition Altima gets a leather-wrapped steering wheel, Bluetooth® hands-free calling system, HomeLink® Universal transceiver for garage door and home control, and other great features.
“We want to acknowledge Altima’s first two decades and how much it has meant to the company – and reward loyal Altima customers with this special 20th Anniversary equipment package,” said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc. “From its uncertain beginnings, Altima has grown to be a real power nameplate for Nissan in the competitive mid-size segment – a position we intend to hold for many more anniversaries to come.”
Patrons can get the 20th anniversary Altima for $950 MSRP, compared to $1,850 if you wanted to add all those features on to a regular Altima! The special-edition Altima will be available to customers starting on November 18th.
Tuesday, November 29, 2011
Better Seating for our Customers
Nissan seat to cut fatigue by 50%
More support from pelvis to chest
Reduces loads on spine and improves blood flow
For Nissan and Infiniti models
Nissan has developed a new seat, which it says can reduce driver fatigue by 50%.
The 'comfortable seat with spinal support' is exactly how it is described – it provides more support for the spine from the pelvis up to the chest than a conventional car seat.
A Nissan spokesman said the seats will be introduced into new Nissans and Infinitis from next year. The 'comfortable seat with spinal support' can be covered in either fabric or leather, so won't just be limited to high-end models.
'The seat provides continuous support from the pelvis to the chest and works to reduce muscular and spinal loads and improve blood flow,' said Nissan's spokesman. 'This will reduce fatigue over long periods as well as providing more support around the hips and shoulders.
The 'comfortable seat with spinal support' is exactly how it is described – it provides more support for the spine from the pelvis up to the chest than a conventional car seat.
A Nissan spokesman said the seats will be introduced into new Nissans and Infinitis from next year. The 'comfortable seat with spinal support' can be covered in either fabric or leather, so won't just be limited to high-end models.
'The seat provides continuous support from the pelvis to the chest and works to reduce muscular and spinal loads and improve blood flow,' said Nissan's spokesman. 'This will reduce fatigue over long periods as well as providing more support around the hips and shoulders.
Thursday, October 20, 2011
Nissan's mid-size car is this year's big seller
Nissan's American-built mid-size car, the Altima, is catching on with car buyers this year.
Through the first nine months of 2011, the pleasantly styled and well-powered Altima posted U.S. sales of more than 200,000 and outsold a perennial top seller, the Honda Accord. The Altima also was the fifth most popular car or truck in the United States in sales last month, and its September sales were just 495 shy of the month's total Toyota Camry sales.
The Accord and Camry traditionally are No. 1 and 2, respectively, in U.S. car sales.
The sales gains aren't just because the Nissan was able to resume production faster than Honda and Toyota after the big earthquake in Japan early this year and have readily available cars on dealer lots.
The five-passenger Altima, which made its U.S. debut in the 1993 model year, has been coming into its own for a while, Nissan officials said.
Buyers find the 2012 Altima largely unchanged from the 2011 version, which has been known for spunky performance, comfortable ride and easy-to-use controls and gauges. The 2012 models with four-cylinder engine also are competitive in fuel mileage, ranking seventh overall among non-diesel and non-hybrid 2012 mid-size sedans.
Adding to the appeal: The Altima, with above average reliability, is a recommended buy of Consumer Reports.
And the 2012 sedan earned four out of five stars for passenger protection in a frontal crash and five out of five stars for side crash protection.
Plus, it's built in not one, but two assembly plants in the United States — Smyrna, Tenn., and Canton, Miss.
The biggest change for Altima for 2012 is that the slow-selling, high-priced, gasoline-electric Altima hybrid sedan is no longer being produced.
Starting manufacturer's suggested retail price, including destination charge, for the 2012 Altima sedan is $21,170. This is for the base 2.5 model with 175-horsepower, four-cylinder gasoline engine and continuously variable transmission (CVT) that a driver operates like an automatic transmission. The upscale Altima 3.5 SR sedan, which has sport-tuned suspension and 270-horsepower V-6, has a starting retail price, including destination charge, of $26,190.
In comparison, the competing, mid-size 2012 Ford Fusion sedan has a starting MSRP, including destination charge, of $20,645 with 175-horsepower four-cylinder engine and manual transmission. The lowest retail price for a 2012 Fusion with automatic is $21,540, which is $370 more than the base Altima.
The 2012 Honda Accord sedan with 177-horsepower four cylinder and manual transmission starts at $22,150, or $980 more than the base Altima. With automatic, the 2012 Accord sedan starts at $22,950.
The Altima also is sold as a two-door, five-seat coupe with a starting MSRP, including destination charge, of $24,360. This base coupe comes with 175-horsepower four cylinder and manual transmission. The lowest starting retail price for a 2012 Altima Coupe with automatic is $24,860.
The test Altima was the mid-range 2.5 S sedan that topped out at more than $26,000 with power driver seat, moonroof, Bluetooth connectivity, dual climate control and alloy wheels among the options. With standard curtain air bags, traction and stability control, the tester did not have leather-trimmed seats or navigation system.
The test Altima immediately impressed with its power. The 2.5-liter, double overhead cam four cylinder moved the car quickly and in sprightly fashion on city streets and country roads.
There was engine buzziness on uphill sections of highway, but the car still kept up with traffic.
The CVT worked well, without making passengers hear a lot of high-engine revving. In fact, it was one of the best experiences I've had with a four-cylinder and CVT working together smoothly to power a sizable car that's nearly 16 feet long.
The Altima's steering was nicely responsive, too, and better than expected. I appreciated that the car came with both tilt and telescope steering column, so I could adjust the wheel to the best spot for me.
The interior was quite quiet, and I didn't hear much from passing trucks or motorcycles. I didn't notice wind noise, either.
Fabric seats looked and felt good, and side windows in front and back were good-sized. But back-seat headroom was about an inch less than what's in the Fusion and Accord. All gauges, buttons and knobs were easy to understand and within reach. I was especially impressed by the huge Altima glovebox with nearly half a cubic foot of space.
Cubbies on the doors were large enough to hold 20-ounce drinks, and there were three cupholders in the console between driver and front passenger — a nice touch.
There also was a handy covered cubby at the base of the middle of the dashboard that was just right for storing a cell phone.
It is, however, easy to drive the four-cylinder Altima with gusto, because it powers along so easily. Often, I found myself going over the speed limit in the city, but I still averaged 26.5 miles per gallon in travel that was 70 percent city driving.
This was enough to go 530 miles on a single tank of regular gasoline, because the Altima's big tank holds 20 gallons. In comparison, the Accord's gas tank is 18.5 gallons.
For the record, the four-cylinder Altima is rated at 23 mpg in the city and 32 on the highway.
Unfortunately, there already have been two safety recalls of the 2012 Altimas. One, announced in July, was for certain 2011 and 2012 Altimas that had suspension bolts that weren't tightened to specification and could lead to vibration and possible loss of vehicle control.
The second recall, announced in August, was due to an air bag control unit not being assembled properly. This could mean the air bag wouldn't properly inflate in a crash.
Through the first nine months of 2011, the pleasantly styled and well-powered Altima posted U.S. sales of more than 200,000 and outsold a perennial top seller, the Honda Accord. The Altima also was the fifth most popular car or truck in the United States in sales last month, and its September sales were just 495 shy of the month's total Toyota Camry sales.
The Accord and Camry traditionally are No. 1 and 2, respectively, in U.S. car sales.
The sales gains aren't just because the Nissan was able to resume production faster than Honda and Toyota after the big earthquake in Japan early this year and have readily available cars on dealer lots.
The five-passenger Altima, which made its U.S. debut in the 1993 model year, has been coming into its own for a while, Nissan officials said.
Buyers find the 2012 Altima largely unchanged from the 2011 version, which has been known for spunky performance, comfortable ride and easy-to-use controls and gauges. The 2012 models with four-cylinder engine also are competitive in fuel mileage, ranking seventh overall among non-diesel and non-hybrid 2012 mid-size sedans.
Adding to the appeal: The Altima, with above average reliability, is a recommended buy of Consumer Reports.
And the 2012 sedan earned four out of five stars for passenger protection in a frontal crash and five out of five stars for side crash protection.
Plus, it's built in not one, but two assembly plants in the United States — Smyrna, Tenn., and Canton, Miss.
The biggest change for Altima for 2012 is that the slow-selling, high-priced, gasoline-electric Altima hybrid sedan is no longer being produced.
Starting manufacturer's suggested retail price, including destination charge, for the 2012 Altima sedan is $21,170. This is for the base 2.5 model with 175-horsepower, four-cylinder gasoline engine and continuously variable transmission (CVT) that a driver operates like an automatic transmission. The upscale Altima 3.5 SR sedan, which has sport-tuned suspension and 270-horsepower V-6, has a starting retail price, including destination charge, of $26,190.
In comparison, the competing, mid-size 2012 Ford Fusion sedan has a starting MSRP, including destination charge, of $20,645 with 175-horsepower four-cylinder engine and manual transmission. The lowest retail price for a 2012 Fusion with automatic is $21,540, which is $370 more than the base Altima.
The 2012 Honda Accord sedan with 177-horsepower four cylinder and manual transmission starts at $22,150, or $980 more than the base Altima. With automatic, the 2012 Accord sedan starts at $22,950.
The Altima also is sold as a two-door, five-seat coupe with a starting MSRP, including destination charge, of $24,360. This base coupe comes with 175-horsepower four cylinder and manual transmission. The lowest starting retail price for a 2012 Altima Coupe with automatic is $24,860.
The test Altima was the mid-range 2.5 S sedan that topped out at more than $26,000 with power driver seat, moonroof, Bluetooth connectivity, dual climate control and alloy wheels among the options. With standard curtain air bags, traction and stability control, the tester did not have leather-trimmed seats or navigation system.
The test Altima immediately impressed with its power. The 2.5-liter, double overhead cam four cylinder moved the car quickly and in sprightly fashion on city streets and country roads.
There was engine buzziness on uphill sections of highway, but the car still kept up with traffic.
The CVT worked well, without making passengers hear a lot of high-engine revving. In fact, it was one of the best experiences I've had with a four-cylinder and CVT working together smoothly to power a sizable car that's nearly 16 feet long.
The Altima's steering was nicely responsive, too, and better than expected. I appreciated that the car came with both tilt and telescope steering column, so I could adjust the wheel to the best spot for me.
The interior was quite quiet, and I didn't hear much from passing trucks or motorcycles. I didn't notice wind noise, either.
Fabric seats looked and felt good, and side windows in front and back were good-sized. But back-seat headroom was about an inch less than what's in the Fusion and Accord. All gauges, buttons and knobs were easy to understand and within reach. I was especially impressed by the huge Altima glovebox with nearly half a cubic foot of space.
Cubbies on the doors were large enough to hold 20-ounce drinks, and there were three cupholders in the console between driver and front passenger — a nice touch.
There also was a handy covered cubby at the base of the middle of the dashboard that was just right for storing a cell phone.
It is, however, easy to drive the four-cylinder Altima with gusto, because it powers along so easily. Often, I found myself going over the speed limit in the city, but I still averaged 26.5 miles per gallon in travel that was 70 percent city driving.
This was enough to go 530 miles on a single tank of regular gasoline, because the Altima's big tank holds 20 gallons. In comparison, the Accord's gas tank is 18.5 gallons.
For the record, the four-cylinder Altima is rated at 23 mpg in the city and 32 on the highway.
Unfortunately, there already have been two safety recalls of the 2012 Altimas. One, announced in July, was for certain 2011 and 2012 Altimas that had suspension bolts that weren't tightened to specification and could lead to vibration and possible loss of vehicle control.
The second recall, announced in August, was due to an air bag control unit not being assembled properly. This could mean the air bag wouldn't properly inflate in a crash.
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