Monday, January 23, 2012

Social Media Here we go

Nissan uses its social media channels to connect with their followers/fans to provide information and to interact with them.  Loyalty amongst its followers/fans is one of Nissan’s top priorities and social media gives them the opportunity to expand the relationship.

Nissan’s strategy has worked out well so far, becoming the premier automaker on Facebook, Twitter, and YouTube.  Nissan was named #8 on the list of Top 15 Brands on Twitter for 2011, indexed by HootSuite.  Nissan was the only automaker on the list, joining the biggest brands including Twitter, Apple, Nike, Google, and others.    Nissan’s 75,000+ Twitter followers reach across multiple accounts of @NissanNews, @NissanVersa, @NissanJuke, @NissanQuest, and @NissanLEAF.
“Nissan is proud to be earning recognition among such recognized leaders in the space,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. “We look forward to using this momentum to lead our new product launch efforts in the months to come.”
Nissan’s Facebook influence continues to prosper as well.  Nissan just passed 500,000 “likes” on their page and used the Facebook page to draw fans in during the Pathfinder Concept reveal at the North American International Auto Show.  Nissan also has hit a major milestone with their YouTube channel, exceeding ten million views.
Nissan’s Google+ page is relatively new but they are developing the page as another major communication channel to fans.

Monday, January 9, 2012

New 2012 Nissan Cube

The details on the funky, but stylish 2012 Nissan cube have been released.  The 2012 Nissan cube is now available to purchase at dealers nationwide.  The unmistakable fourth-generation vehicle with its famous box frame, asymmetrical rear window, refrigerator-like rear door and unique interior.
Fans of the Cube will enjoy the 2012 edition of the 1.8 S Indigo Limited Edition cube.  With Indigo colored seats, Nissan Navigation System, Rearview Monitor, a bumping Rockford Fosgate audio and so much more, drivers will love this special edition cube.
The 2012 cube comes in three different trims: cube 1.8, cube 1.8 S, and cube 1.8 SL.  The cube is front-wheel drive and is powered by a 1.8-liter four-cylinder engine that attains an efficient 31 mpg highway.

Monday, January 2, 2012

Nissan Cube One of the Safest Cars under 20,000 per Forbes

Nissan always places safety for its passengers as its number one priority.  Developing advanced safety technology is a constant goal for Nissan for all of its vehicles.

The roads are the safest they have ever been with the lowest fatality rates to date.  Small cars were thought to be unsafe but recent technology and advancement has made subcompact and compact cars more attractive for their safety as well as their bottom line.
Forbes decided to put a list of the best vehicles for under $20,000 that are the best picks for safety.  These vehicles are able to overcome the stigma of small cars being unsafe and provide passengers a safe ride.
The Nissan Cube was named one of the nineteen vehicles for being the safest while having a price tag under $20,000.  The Nissan cube is such a distinct vehicle for style but with its great safety as well, should continue to attract new owners.  Congrats to the Nissan cube!
Make sure to check out the complete list of vehicles making the cut.